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Superior Merchandise Company is a design shop and coffee bar located in downtown Troy, NY. We’re focused on offering our customers the very best in quality across the full spectrum of what we do.

We’re proud to feature exceptionally well designed goods from a variety of artists and makers, specialty coffee from the best roasters across the country, as well as craft beer and wine. We believe that curation is the cure for common retail and we strive to present our customers with a thoughtful selection of merchandise that will improve their quality of life, or at least make each day a little better.

SMCo also acts as a community gathering space for you + your friends. We often host live music, creative workshops, craft beer + wine tastings and educational coffee classes. Our cafe and back patio areas are also available to rent for your personal or business events!

 Co-owners Felicity Jones + Mike Romig

Co-owners Felicity Jones + Mike Romig

SMCo. is owned and operated by Mike Romig and Felicity Jones, with Matthew Loiacono (Director of Coffee) and Alicia Bernson (Operations Manager) rounding out the management team.

We had all been long-time residents of the NY Capital region before coming together to pursue our shared objective of serving amazing coffee in a bright and friendly environment. It didn’t take long for us to fall in love with Troy--we were quickly known by name in our favorite bars and shops and the city had an undercurrent of creative energy we could feel pulsing through the beautiful and vacant Victorian Era buildings. After acquiring a set-to-be-demolished building from the city we began work on what would become our home-base. After an insane two years of planning, structural construction and cosmetic renovation we had a talented team on board and opened our doors in September 2015.