Superior Merchandise Company is a design shop and coffee bar located in downtown Troy, NY. We’re focused on offering our customers the very best in quality across the full spectrum of what we do.

We’re proud to feature exceptionally well designed goods from a variety of artists and makers, specialty coffee from the best roasters across the country, as well as craft beer and wine. We believe that curation is the cure for common retail and we strive to present our customers with a thoughtful selection of merchandise that will improve their quality of life, or at least make each day a little better.

SMCo also acts as a community gathering space for you + your friends. We often host live music, creative workshops, craft beer + wine tastings and educational coffee classes. Our cafe and back patio areas are also available to rent for your personal or business events!