SMCo Coffee School: Intro to Coffee Tasting
Apr
3
6:00 pm18:00

SMCo Coffee School: Intro to Coffee Tasting

On Monday, April 3rd, Superior Merchandise Company kicks off its Spring 2017 season of educational coffee classes with Intro to Coffee Tasting.

Lead by SMCo's Director of Coffee Matthew Loiacono, the class will delve into a history of coffee, ideal growing conditions for coffee, general coffee region taste characteristics and will include a tasting and discussion of two single origin coffees. The 90 minute class will be presented in a loose lecture-style format, interspersed with flash "taste and describe" breaks. 

Class size is limited to 10 and will fill up quickly. Attendees will take home printed class notes and also receive 10% off all store merchandise during the hours of the class.

Wednesday Night Vinyl Club
Apr
5
6:00 pm18:00

Wednesday Night Vinyl Club

Join us Wednesday, April 5th for this month's Vinyl Club meet up! We guarantee hot tunes, cold beer, friendly company, free snacks and fun giveaways! 

————————–——————-

The first Wednesday of every month from 6-10pm we will be spinning vinyl and slinging beers like it’s our job (lucky for us it totally is). Here’s how it works: YOU bring your fav records and WE spin them on my grandpas old record player (first come, first play). The number of people that show up will determine if we play select songs or a whole side of an album. We will have BEER SPECIALS all night, plus full coffee service, snacks + GIVEAWAYS!

SMCo x Brunette Pop Up Coffee Bar
Apr
8
10:00 am10:00

SMCo x Brunette Pop Up Coffee Bar

We're bringing our show on the road for our first ever coffee bar pop-up at the lovely Brunette Wine Bar in Kingston, NY! Come spend the morning with Felicity and Matthew as they take over Brunette's magical marble bar to serve coffee, breakfast burritos and a special selection of goods.

Brunette x SMCo Coffee Bar Pop Up
Saturday April 8  •  10am - 3pm

About Brunette
Brunette is a wine bar located in the Waterfront district of downtown Kingston, NY where natural wines, craft beer, savory small plates, and a true love for pink prevail.
brunettewinebar.com

Please note this event will take place at 33 Broadway in Kingston NY!

SMCo Coffee School: Advanced Coffee Tasting
Apr
10
6:00 pm18:00

SMCo Coffee School: Advanced Coffee Tasting

Picking up immediately where our Intro to Coffee Tasting class left off is Advanced Coffee Tasting. This class is geared towards folks who have a good understanding of how and where coffee grows and are ready to take their coffee tasting knowledge to the next level.

With direction from SMCo's Director of Coffee Matthew Loicono, attendees will immediately dive into professional coffee cupping routines, blind tastings and comparison cuppings. Emphasis will be placed on utilizing the SCAA Taster's Wheel and the Coffee Lexicon to describe the coffees sampled in class.

Class size is limited to 10 and will fill up quickly. Attendees will take home printed class notes and also receive 10% off all store merchandise during the hours of the class.

SMCo Coffee School: Brew Better at Home
May
1
6:00 pm18:00

SMCo Coffee School: Brew Better at Home

Brewing delicious coffee at home can seem like equal parts guesswork, mystery and witchcraft. On Monday, May 1st ,we would like to demystify the process with another installment of our Coffee School educational series - Brew Better at Home.

This class will break down the basics of coffee brewing, offering a wide variety of tips for folks seeking more out of their morning cup. Topics such as water, grinding, what to measure and how to select the right brew method for your household will be covered as well as a wide-open question and answer session for folks with detailed concerns.

Class size is limited to 10 and will fill up quickly. Attendees will take home printed class notes and also receive 10% off all store merchandise during the hours of the class.

SMCo Coffee School: All Things Aeropress
May
15
6:30 pm18:30

SMCo Coffee School: All Things Aeropress

Though many attempts have been made at revolutionizing coffee brewing methods, none have seemed to have as big an impact on our current coffee culture as the Aeropress. Invented in 2005 by Alan Adler, the Aeropress has gone on to have enough appeal among baristas and home brewers to have a World Championship competition in its honor. 

What seems to attract people to the Aeropress is its portability, ease of use and a seemingly infinite number of ways to brew with it. Superior Merchandise Company is proud to present All Things Aeropress - a class devoted to introducing and experimenting with the Aeropress, to be held on Monday, May 15th at 6:30pm.

Attendees will witness and taste Aeropress brews of traditional recipes as well as a number of variations on other recipes. Time will be allowed at the end of class for folks to try out the brewers as well as have individual questions answered for current Aeropress owners. 

Two ticket options are available, one including an Aeropress + filters ($50) and those of you who already own an Aeropress can simply come for the learning ($25). Class size is limited to 10 and will fill up quickly. Attendees will take home printed class notes and also receive 10% off all store merchandise during the hours of the class.

SMCo Coffee School: Intro to Home Roasting
Jun
5
6:00 pm18:00

SMCo Coffee School: Intro to Home Roasting

Roasting coffee at home is easier than one might think. We at Superior Merchandise Company would like to show you how easy it is to achieve reasonable results with minimal equipment.

Using both a very DIY coffee roasting method and a small machine built for home roasting, Director of Coffee Matthew Loiacono will demonstrate the basics of coffee roasting for class attendees. Tasting and discussion will center on questions from the class so come armed with any mysteries you want solved. 

Class will be held on SMCo.'s back patio and is weather dependent. Please note the rain date for this class will be June 12th from 6-8pm!

Class size is limited to 10 and will fill up quickly. Attendees will take home printed class notes and also receive 10% off all store merchandise during the hours of the class.


SMCo x Brunette Pop Up Wine Bar
Mar
29
5:00 pm17:00

SMCo x Brunette Pop Up Wine Bar

We are super excited to be bringing a little bit of the prettiest wine bar ever to Troy town for a magical evening of food, drink + good company! Join us for the Brunette Wine Bar Pop-up at Superior Merchandise Company on Wednesday March 29th. Jamie and Tracy will be slinging a special selection of natural wines and fancy hot dogs as they take over our bar for the night!

SMCo x Brunette Wine Bar Pop Up
Wednesday March 29  •  5 - 9pm

About Brunette
Brunette is a wine bar located in the Waterfront district of downtown Kingston, NY where natural wines, craft beer, savory small plates, and a true love for pink prevail.
brunettewinebar.com/

New Writing From Visiting Authors
Mar
24
7:00 pm19:00

New Writing From Visiting Authors

Join us as we welcome fiction writers Douglas W. Milliken and Nat Baldwin on a reading tour from Maine, alongside poet and artist Annie Bielski hailing from Hudson. Free to attend, and fresh books for sale! Read on for bios of these talented writers and some blurbage about their new work.

DOUGLAS W. MILLIKEN:

"A trans youth seeking mythic answers from a corpse. An autistic boy combing a collective farm for his sister. A homeless man yearning for anyone to protect. From a normalized dystopian future to the ever-impossible now, Pushcart Prize-winning author Douglas W. Milliken’s three-story cycle "One Thousand Owls Behind Your Chest" searches the borderland where the terror of human confusion confronts the babbling chaos of the Nature Without, where alienation fingers the braille surface of connection, where violence digs its nails into compassion."

Douglas W. Milliken is the author of the novel "To Sleep as Animals" and several previous chapbooks, most recently the pocket-sized collection "Cream River." His stories have been honored by the Maine Literary Awards, the Pushcart Prize, and Glimmer Train Stories, and have been published in Slice, McSweeney’s, the Collagist, and the Believer, among others. To read more about and by the author, please visit www.douglaswmilliken.com.

NAT BALDWIN:

"The blades, the rust, the dirt, the mouth, the meat, the blood, the sun, the glass, the skin, the word, the lake, the graves; it’s a pristine and elemental form of fiction that Nat Baldwin renders, stripping language and image to its most primal animation. Like seeing slides of color pass before your face in darkness. Like remembering how to read.” —Blake Butler

Nat Baldwin is a writer and musician living in Portland, Maine. His fiction has appeared in Fanzine, PANK, Sleepingfish, Alice Blue, Timber, Deluge, and The Spectacle. He has released several solo albums and plays bass in Dirty Projectors. "The Red Barn" is his first book. 

ANNIE BIELSKI:

Annie Bielski is a painter, writer, and performer based in Hudson, NY. She has performed at September Gallery, Basilica Hudson, The Spotty Dog, and The Half Moon in Hudson; at The Museum of Modern Art, Coustof Waxman, Allen & Eldridge in NYC, and elsewhere. She has collaborated with musician Jenny Hval and performed in her band across the US and Europe, performances of which have received critical acclaim from The New York Times and MTV.com. Her paintings, sculpture, and video have been exhibited at Paris London Hong Kong (Chicago), Motel (Brooklyn) Lodos Gallery (Mexico City), and The Portland Institute of Contemporary Art, among other places. Upcoming exhibitions will take place at Burning in Water in NYC, Instar Lodge in Germantown, NY, and High Tide in Philadelphia. She received a BFA with an emphasis in Painting and Drawing from The School of the Art Institute of Chicago in 2012.

Scandinavian Saturday @ SMCo.
Mar
18
8:00 am08:00

Scandinavian Saturday @ SMCo.

This month's featured roaster is a brand new company called April Coffee from Copenhagen! April is the brainchild of roaster Patrik Rolf, whose most recent high profile roasting stint was at Five Elephant Coffee in Berlin. He's now gone solo with April, doing all the sourcing, roasting, packaging and promoting by himself, in-between consulting for roasting projects all over the globe. We are excited to feature a coffee from Rwanda and a coffee from Colombia roasted by April!

About Scandinavian Coffee:
Modern Scandinavian roasters are renowned for their careful, nuanced approach to roasting with the goal of highlighting the delicately complex attributes of each coffee. This typically lighter approach is benefited by access to the highest quality green coffee – a privilege enjoyed in Scandinavia for some time thanks to early advancements in sourcing.

Coffees for Scandinavian Saturday are sourced and distributed by Kaffebox, one of our favorite new monthly subscription services. We have partnered up with KaffeBox to offer an exclusive referral link which allows folks to try the service for 25% off the first month. Click here to automatically receive the discount: KaffeBox.no/superior_merch

CANCELED: LISA/LIZA, Alenni, Another Michael at SMCo.
Mar
14
7:30 pm19:30

CANCELED: LISA/LIZA, Alenni, Another Michael at SMCo.

This show has been canceled due to weather, sorry for any inconvenience!

Come celebrate pi day at Superior Merchandise! Live tunes starting at 7:30pm from:

Lisa/Liza
Folk from Portland, Maine. New album out now on Ordinal Records.
lisalizas.bandcamp.com

Alenni
Art Pop from Albany, NY. New album coming Spring 2017.
alenni.com

Another Michael
Folk Pop from Albany, NY. New music coming later this year.
anothermichael.bandcamp.com

Wednesday Night Vinyl Club: Emo Edition
Mar
1
6:00 pm18:00

Wednesday Night Vinyl Club: Emo Edition

Join us Wednesday, March 1st for an EMO edition of Wednesday Night Vinyl Club, co-hosted by our good friend and emo kid Jon Nasrallah! Expect the same friendly company, cheap beer, free snacks and fun giveaways BUT with a soundtrack full of songs you grew up with and can scream along to!

Get excited - this month's sponsors will be the oh so appropriate Stay Home Club and Emo Nite LA, who are donating some seriously rad merch for us to giveaway! 

Support your local vinyl club.

————————–——————

The first Wednesday of every month from 6-10pm we will be spinning vinyl and slinging beers like it’s our job (lucky for us it totally is). Here’s how it works: YOU bring your fav records and WE spin them on my grandpas old record player (first come, first play). The number of people that show up will determine if we play select songs or a whole side of an album. We will have BEER SPECIALS all night, plus full coffee service, snacks + GIVEAWAYS!

Pop Up Tonic Bar w/ TONICO
Feb
24
6:00 pm18:00

Pop Up Tonic Bar w/ TONICO

During this month's Troy Night Out (Feb 24), come hang at SMCo for TONICO'S debut pop-up tonic bar! TONICO is a new cafe and tonic bar coming to Troy this Spring at 40 River Street. Say hello to owners Adam and Yiyi as they share their new folk fare with us for the first time!

Try one of four tasty tonic beverages: Single Origin Kombucha, Fizzy Elixir, Bitters + Soda and Reishi Oat Milk. Grab a variety of savory and sweet good-for-you snacks inspired by old school approaches to nourishment.

You'll also be able to take home one of Tonico's first run of filled kombucha growlers, bitters, elixirs and other handmade herbal and self-care concoctions.

Scandinavian Saturday at SMCo.
Feb
18
8:00 am08:00

Scandinavian Saturday at SMCo.

We couldn't be more excited to feature The Coffee Collective from Denmark as this month's Scandinavian Saturday roaster! We've been huge fans for years, in fact one of the places we visited before opening SMCo. was Coffee Collective during a trip to Copenhagen. Not only do we love their friendly yet serious approach to service, we love their farmer-forward initiatives and deep supply chain respect. Coffee Collective is one of the first, if only companies to include the price paid to the farmer on the front of the bags. This transparency is refreshing and is an indicator of their commitment to extreme excellence. We look forward to sharing two very different tasting coffees from Colombia!

About Scandinavian Coffee:
Modern Scandinavian roasters are renowned for their careful, nuanced approach to roasting with the goal of highlighting the delicately complex attributes of each coffee. This typically lighter approach is benefited by access to the highest quality green coffee – a privilege enjoyed in Scandinavia for some time thanks to early advancements in sourcing.

Coffees for Scandinavian Saturday are sourced and distributed by Kaffebox, one of our favorite new monthly subscription services. We have partnered up with KaffeBox to offer an exclusive referral link which allows folks to try the service for 25% off the first month. Click here to automatically receive the discount: KaffeBox.no/superior_merch

Shakespeare In Love
Feb
14
7:00 pm19:00

Shakespeare In Love

Join us on Valentine's Day as the Collar City Players present Shakespeare In Love, a romantic evening of beer-fueled Shakespearean Sonnet readings!

Stop in to Superior Merchandise Co. from 7-9pm to hear some of Shakespeare's more steamy sonnets read by local actors including Evan Jones, Matt MacArevey, and other surprise guests.

Add in a pint of AleSmith's My Bloody Ale or a can of Underwood Pinot Noir and you got yourself a hot date night!

This event is FREE and open to the public, see you there!

Valentine's Pop Up w/ Flower Scout
Feb
14
5:00 pm17:00

Valentine's Pop Up w/ Flower Scout

Stop by SMCo anytime from 5-9pm on Valentine's Day to score a hand-tied bouquet from Troy's very own Flower Scout. Whether it's a gift for a beloved, a gesture to your crush, or a decoration for your own breakfast nook, these bouquets will bring joy and color to mid-February. 

Choose from three options: $10 for a 'lil bundle, $25 for a medium size bouquet, or $40 for a big fat firework of flowers. While supplies last, of course, and best served with hot coffee and cold beer! 

For those of you not able to come during this time frame, we will have a limited amount of equally beautiful pre-arranged bouquets available earlier in the day for you to pick up on your lunch break.

Sip + Shop w/ Glen Edith Coffee Roasters
Feb
11
10:00 am10:00

Sip + Shop w/ Glen Edith Coffee Roasters

We are excited to bring in coffee from our friends at Glen Edith Coffee in Rochester, NY! On Saturday, February 11 from 10am-2pm the folks from this venerable coffee roastery + coffee bar will be brewing up samples of a few of their select single origin coffees as well as selling retail bags of the same coffees for you to bring home with you! 

Though relatively new to the roasting scene, we were early admirers of Glen Edith's approach to roasting and branding and we look forward to welcoming them to Troy.

Stop by, pick up a thoughtful gift for your Valentine (or yourself) and start your Saturday off right - with some delicious coffee!

Stitch + Sip at SMCo.
Feb
8
5:00 pm17:00

Stitch + Sip at SMCo.

The cold winter weather is here to stay (for a while at least) so why not get cozy with your crafts and good company? SMCo + friends present: STITCH + SIP! This little club will meet every Wednesday so bring your crew, sip on a hot chocolate or a cold beer, and just enjoy these slower Winter months! All knitting, crochet, and stitching projects welcome. 

Want to learn to knit? Knitting instruction weekly at 5:30pm. Materials for instruction provided, or bring your own! Projects from provided materials will be donated to local homeless shelters.

Wednesday Night Vinyl Club
Feb
1
6:00 pm18:00

Wednesday Night Vinyl Club

Join us Wednesday, February 1st for the first Vinyl Club of 2017! We guarantee hot tunes, cold beer, friendly company, free snacks and fun giveaways! This month's sponsor is our currently featured roaster partner Four Barrel Coffee out of San Francisco, CA, who have graciously donated a bunch of rad shit for us to giveaway to YOU! Support your local vinyl club.

Mark your calendars for March 1st: Wednesday Night Vinyl Club: EMO EDITION!

————————–——————-

The first Wednesday of every month from 6-10pm we will be spinning vinyl and slinging beers like it’s our job (lucky for us it totally is). Here’s how it works: YOU bring your fav records and WE spin them on my grandpas old record player (first come, first play). The number of people that show up will determine if we play select songs or a whole side of an album. We will have BEER SPECIALS all night, plus full coffee service, snacks + GIVEAWAYS!

Scandinavian Saturday at SMCo.
Jan
21
8:00 am08:00

Scandinavian Saturday at SMCo.

For our one year anniversary of Scandinavian Saturday we are happy to welcome LIPPE KAFFE from Oslo, Norway. Run by a lovely couple who have a chemistry and biology background, Lippe uses their collective scientific knowledge to deliver delicious, decadent coffees. We are excited to share their roasts of Rwanda Huye Mountain and Ethiopia Mokanesa brewed via pourover with you while supplies last!

About Scandinavian Coffee:
Modern Scandinavian roasters are renowned for their careful, nuanced approach to roasting with the goal of highlighting the delicately complex attributes of each coffee. This typically lighter approach is benefited by access to the highest quality green coffee – a privilege enjoyed in Scandinavia for some time thanks to early advancements in sourcing.

Coffees for Scandinavian Saturday are sourced and distributed by Kaffebox, one of our favorite new monthly subscription services. We have partnered up with KaffeBox to offer an exclusive referral link which allows folks to try the service for 25% off the first month. Click here to automatically receive the discount: KaffeBox.no/superior_merch

Zach Daniel / Sydney Worthley / Carl Daniels at SMCo.
Jan
19
7:30 pm19:30

Zach Daniel / Sydney Worthley / Carl Daniels at SMCo.

Long time, no tunes! 

We're super excited to kick off the new year with a low key night of great live music! Join us Thursday, January 19 at 7:30pm and be serrenaded by ZACH DANIEL who's coming up from NYC, as well as local acts SYDNEY WORTHLEY + THE RESONATORS and CARL DANIELS. Beer, coffee, and good vibes will be flowing all night - see ya there!

ZACH DANIEL > zacksmusicbox.bandcamp.com/
Antifolk/Lo-fi/Indie Rock Pop solo artist from New York City who's played with acts like Human People, Dump Him, Jeffrey Lewis, Prewar Yardsale, and Howth. "Daniel...has a gift for combining well-written music and lyrics with genuinely awkward performance, in a way that resonates with audiences rather than alienating them." -Boog City Festival

SYDNEY WORTHLEY > sydneyworthley.com/
Sydney writes for her family, for her friends, and for you. She writes to share the uplifting nature of her music as she sings about love, life, and the beauty that surrounds her upstate New York hometown. A mix of contemporary covers in a folk/pop/country style alongside her heartfelt original works.

CARL DANIELS > carldaniels.bandcamp.com/
Acoustic folk rock. Sword Paw Music describes him as... "If you're looking for honey-kissed vocals and angsty acoustic riffs or strings plucked straight from your heart, dynamically interwoven with dramatic melodies reminiscent of when Bright Eyes was still cool, you played The Shins on repeat, and were still in awe by Jack White - you've found your man."

Scandinavian Saturday at SMCo.
Dec
17
8:00 am08:00

Scandinavian Saturday at SMCo.

Join us on December 17th for Scandinavian Saturday! This is a special series featuring a different Scandinavian coffee roaster on the third Saturday of every month! We’re super excited to bring in some exceptional coffees which until now have not been available in the Capital Region. We will be serving up two coffees via pourover, 

Remember this event is on a first come, first served basis! These coffees are extremely rare and most months SELL OUT by the early afternoon, so please plan accordingly.

This month’s featured roaster: Solberg & Hansen

About Solberg & Hansen:
This month's Scandinavian Saturday roaster is Solberg & Hansen from Oslo, Norway. S&H is widely known as one of the first Scandinavian specialty coffee roasters. Though they started out of a small grocery shop in 1879, their intense drive to find and create the best cup of coffee has kept them at the forefront of the Nordic roasting scene. We will be serving a coffee from Colombia and S&H's version of "Julekaffe" / holiday coffee which originates from Costa Rica. 

About Scandinavian Coffee:
Modern Scandinavian roasters are renowned for their careful, nuanced approach to roasting with the goal of highlighting the delicately complex attributes of each coffee. This typically lighter approach is benefited by access to the highest quality green coffee – a privilege enjoyed in Scandinavia for some time thanks to early advancements in sourcing.

Coffees for Scandinavian Saturday are sourced and distributed by Kaffebox, one of our favorite new monthly subscription services. We have partnered up with KaffeBox to offer an exclusive referral link which allows folks to try the service for 25% off the first month. Click here to automatically receive the discount: KaffeBox.no/superior_merch

SMCo Holiday Sip + Shop with Shacksbury Cider
Dec
16
6:00 pm18:00

SMCo Holiday Sip + Shop with Shacksbury Cider

Join us on December 16 from 6-9pm for our fourth and final Holiday Sip + Shop of the season! 

On Friday, Dec 16, Vermont based Shacksbury Cider will be in the house serving up free samples of some of their delicious natural ciders! Specific offerings to be announced soon. We'll also have a limited amount of their cider for sale in our Bottle Shop! Their beautiful packaging, affordable cans, and easy-to-share bottles make these perfect presents for anyone on your list (except maybe the kids). Come check some gifts off of your list, relax + try something new at the same time!

ABOUT SHACKSBURY
Based in Shoreham, VT, the crew at Shacksbury believes cider can, and should, be daring and complex. From gnarled trees on New England farmsteads to Old World orchards in England and Spain, their cider will change the way you think about this amazing drink.

SMCo Coffee School: Conquering the Chemex
Dec
12
6:30 pm18:30

SMCo Coffee School: Conquering the Chemex

Invented in 1941 by Dr. Peter Schlumbohm, the Chemex has found a recent resurgence in popularity. Loved for its beautiful, functional presence, this home brew method delivers perhaps the cleanest cup of coffee due to its form and function.

Conquering the Chemex is for both experienced and new users. We will delve into a brief history, brewing best practices and how to get the best out of your morning brews. 

Two ticket options are available: one including a Chemex + filters ($60) and those of you who already own a Chemex can choose to go home with a bag of beans from one of our featured roaster partners ($30). Attendees will also receive 10% off all store merchandise during the hours of the class.

CLICK HERE TO PURCHASE TICKETS!

SMCo Holiday Sip + Shop with Shmaltz Brewing
Dec
8
6:00 pm18:00

SMCo Holiday Sip + Shop with Shmaltz Brewing

Join us on December 8th for for the third rendition of our 2016 Holiday Sip + Shop series! Throughout the month we're partnering with regional roasters and brewers to offer free coffee, beer and cider tastings to help make your holiday shopping season more enjoyable!

On Thursday, Dec 8, Clifton Park based Shmaltz Brewing Co will be in the house serving up free samples of some of their tasty beers! Offerings include their seasonal (World Beer Championships silver-medal-winning) Chanukah, Hanukkah: Pass the Beer, a golden ale brewed with cocoa nibs and Messiah Nut Brown Ale, an award-winning brown ale with a blend of bold dark malts revealing hints of chocolate, coffee, and toffee paired with a lovely hop character.

We will have a limited amount if their 4-packs for sale in our Bottle Shop - perfect gift for Dad OR perfect for relieving some stress after a full day of holiday madness. Come check some presents off of your list, relax + try something new at the same time.

ABOUT SHMALTZ
Founded as “a Jewish celebration craft beer” by proprietor Jeremy Cowan, Shmaltz has incorporated quality, community, and schtick into all that they do since 1996. Shmaltz award-winning beers are brewed in Upstate, NY but are distributed all over the country and world. 

If you can't make it to this Sip + Shop good news is we will be having one more during the holiday season!

> Fri, December 16th with Shacksbury Cider

Wednesday Night Vinyl Club: Holiday Edition!
Dec
7
6:00 pm18:00

Wednesday Night Vinyl Club: Holiday Edition!

Join us December 7th for a very special HOLIDAY EDITION of Wednesday Night Vinyl Club! Dust off those Christmas classics and bring them to SMCo for a night of festive fun! (Hoping for mostly christmas records, but non-christmas albums won't be turned away).

As always, we'll have cheap beer can specials and free snacks. This month's giveaways will be in the form of Presents - you don't know what you've won until you unwrap it!

There will be holiday cheer galore, including: Christmas music (obviously)! An absurd amount of christmas lights! A SNOWFLAKE making station! Christmas COOKIES! And possibly a visit from SANTA CLAUS himself, but only if you're good! Extra points if you come in your ugly holiday sweater, DUH.

Support your local vinyl club.

————————–——————————————–——————

The first Wednesday of every month from 6-10pm we will be spinning vinyl and slinging beers like it’s our job (lucky for us it totally is). Here’s how it works: YOU bring your fav records and WE spin them on my grandpas old record player (first come, first play). The number of people that show up will determine if we play select songs or a whole side of an album. We will have BEER SPECIALS all night, plus full coffee service, snacks + GIVEAWAYS!

SMCo Holiday Sip + Shop with Abracadabra Coffee Co
Dec
3
11:00 am11:00

SMCo Holiday Sip + Shop with Abracadabra Coffee Co

Join us on December 3 for for round two of our 2016 Holiday Sip + Shop series! Throughout the month we'll be partnering with regional roasters and brewers to offer free coffee, beer and cider tastings to help make your holiday shopping season more enjoyable!

On Saturday, Dec 3, Vermont based Abracadabra Coffee Co will be in the house serving up free samples of their delicious specialty coffee, specific offerings to be announced soon. We will also have a very limited amount of their whole beans for sale - their screen printed muslin bag packaging makes these perfectly giftable! Come check some presents off of your list, fuel up + try something new at the same time.

ABOUT ABRACADABRA
Abracadabra Coffee is Clint Hunt and Antoinette Willey from Cavendish, Vermont. Their humble goal is to respect and celebrate farmers that grow coffee by roasting their product to its peak potential and then sharing that with folks on the end of the supply chain. We love Abracadabra's approach to packaging with their screened muslin bags and recyclable inner packaging. 

If you can't make it to this Sip + Shop good news is we will be having a couple more throughout the holiday season!

> Thu, December 8th with Shmaltz Brewing Company
> Fri, December 16th with Shacksbury Cider

SMCo Coffee School: All Things Aeropress
Nov
28
6:00 pm18:00

SMCo Coffee School: All Things Aeropress

Though many attempts have been made at revolutionizing coffee brewing methods, none have seemed to have as big an impact on our current coffee culture as the Aeropress. Invented in 2005 by Alan Adler, the Aeropress has gone on to have enough appeal among baristas and home brewers to have a World Championship competition in its honor. 

What seems to attract people to the Aeropress is its portability, ease of use and a seemingly infinite number of ways to brew with it. Superior Merchandise Company is proud to present All Things Aeropress - a class devoted to introducing and experimenting with the Aeropress, to be held on Monday, November 28th.

Attendees will witness and taste Aeropress brews of traditional recipes as well as a number of variations on other recipes. Time will be allowed at the end of class for folks to try out the brewers as well as have individual questions answered for current Aeropress owners. 

Two ticket options are available, one including an Aeropress + filters ($50) and those of you who already own an Aeropress can choose to go home with a bag of beans from one of our featured roaster partners ($30). Attendees will also receive 10% off all store merchandise during the hours of the class.

CLICK HERE TO PURCHASE TICKETS!

SMCo Holiday Sip + Shop with City of Saints Coffee Roasters
Nov
26
10:00 am10:00

SMCo Holiday Sip + Shop with City of Saints Coffee Roasters

Join us on November 26 to celebrate Small Business Saturday and help kick off our 2016 Holiday Sip + Shop series! Throughout the coming months we'll be partnering with regional roasters and brewers to offer free coffee, beer and cider tastings to help make your holiday shopping season more enjoyable!

On Saturday, Nov 26 NYC based City of Saints Coffee Roasters will be in the house serving up free samples of their delicious specialty coffee, specific offerings to be announced soon. Come shop all of our new perfectly giftable holiday merch, fuel up + try something new at the same time!

ABOUT CITY OF SAINTS
City of Saints is a roasting company with three café locations in and around New York City. The golden thread that runs through their approach to coffee and service is one of extreme respect for the community surrounding them. Their colorful retail coffee boxes are adorned with the artwork painted by a community member on the walls of their Bushwick roastery and are a perfect example of this "full circle" existence. 

If you can't make it to this Sip + Shop good news is we will be having a bunch more throughout the holiday season!

> Sat, December 8th with Abracadabra Coffee Co.
> Thu, December 8th with Shmaltz Brewing Company
> Fri, December 16th with Shacksbury Cider

Scandinavian Saturday at SMCo.
Nov
19
8:00 am08:00

Scandinavian Saturday at SMCo.

Join us on November 19th for Scandinavian Saturday! This is a special series featuring a different Scandinavian coffee roaster on the third Saturday of every month! We’re super excited to bring in some exceptional coffees which until now have not been available in the Capital Region. We will be serving up two coffees via pourover, 

Remember this event is on a first come, first served basis! These coffees are extremely rare and most months SELL OUT by the early afternoon, so please plan accordingly.

This month’s featured roaster: Slöinge Kafferosteri

About Slöinge:
This month's roaster is Slöinge Kafferoasteri, one of Sweden's newest coffee roasters. Sloinge roasts out of an old hotel in the Slöinge district of Sweden. Though very new, Slöinge has immediately moved right into the forefront of the Nordic roasting scene through exacting green coffee buying standards and delicate roasting techniques. We look forward to serving a coffee from Nicaragua and a Kenya peaberry from Slöinge!

About Scandinavian Coffee:
Modern Scandinavian roasters are renowned for their careful, nuanced approach to roasting with the goal of highlighting the delicately complex attributes of each coffee. This typically lighter approach is benefited by access to the highest quality green coffee – a privilege enjoyed in Scandinavia for some time thanks to early advancements in sourcing.

Coffees for Scandinavian Saturday are sourced and distributed by Kaffebox, one of our favorite new monthly subscription services. We have partnered up with KaffeBox to offer an exclusive referral link which allows folks to try the service for 25% off the first month. Click here to automatically receive the discount: KaffeBox.no/superior_merch

SMCO Coffee School: Brew Better at Home
Nov
14
6:00 pm18:00

SMCO Coffee School: Brew Better at Home

Brewing delicious coffee at home can seem like equal parts guesswork, mystery and witchcraft. On Monday, November 14th, we would like to demystify the process with another installment of our Coffee School educational series - Brew Better at Home.

This class will break down the basics of coffee brewing, offering a wide variety of tips for folks seeking more out of their morning cup. Topics such as water, grinding, what to measure and how to select the right brew method for your household will be covered as well as a wide-open question and answer session for folks with detailed concerns.

Class size is limited to 10 and will fill up quickly. Each guest will go home with a bag of the same coffee used in the brewing demonstration! Attendees will also receive 10% off all store merchandise during the hours of the class.

CLICK HERE TO PURCHASE TICKETS!

Wednesday Night Vinyl Club
Nov
2
6:00 pm18:00

Wednesday Night Vinyl Club

Join us Weds, November 2nd for a night of hot tunes, cold beer, friendly company, free snacks and fun giveaways. Support your local Vinyl Club!

Sponsors, specials + giveaways to be announced soon!
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The first Wednesday of every month from 6-10pm we will be spinning vinyl and slinging beers like it’s our job (lucky for us it totally is). Here’s how it works: YOU bring your fav records and WE spin them on my grandpas old record player (first come, first play). The number of people that show up will determine if we play select songs or a whole side of an album. We will have BEER SPECIALS all night, plus full coffee service, snacks + GIVEAWAYS!

Cans + Crayons: Halloween Edition
Oct
28
6:00 pm18:00

Cans + Crayons: Halloween Edition

Join us during this month's Troy Night Out for a Halloween edition of Cans + Crayons, a fun event combining craft beer and coloring that you DON'T wanna miss! 

Here's how it works: YOU buy one of our many delicious craft beers and WE provide you with limited edition super spooky coloring pages designed by local artists + lots of crayons to color them with. 

COLORING PAGES DESIGNED BY:
Michael Conlin
Caroline Corrigan
Ira Marcks
Phil Pascuzzo
Zach Higgins
& More!

The cans will be cheap + the crayons will be sharp. See ya there ya'll!

SMCo Coffee School: Advanced Coffee Tasting
Oct
24
6:00 pm18:00

SMCo Coffee School: Advanced Coffee Tasting

Picking up immediately where our Intro to Coffee Tasting class left off is Advanced Coffee Tasting. This class is geared towards folks who have a good understanding of how and where coffee grows and are ready to take their coffee tasting knowledge to the next level. 

Attendees will immediately dive into professional coffee cupping routines, blind tastings and comparison cuppings. Emphasis will be placed on utilizing the SCAA Taster's Wheel and the Coffee Lexicon to describe the coffees sampled in class. 

Class size is limited to 10 and will fill up quickly! Ticket price is $40 and each attendee will take home three 4oz bags of coffees tasted during the class. Attendees will also receive 10% off all store merchandise during the hours of the class.

CLICK HERE TO PURCHASE TICKETS!

Scandinavian Saturday @ SMCo
Oct
22
8:00 am08:00

Scandinavian Saturday @ SMCo

Join us on October 22nd for Scandinavian Saturday! This is a special series featuring a different Scandinavian coffee roaster on the third Saturday of every month! We’re super excited to bring in some exceptional coffees which until now have not been available in the Capital Region. We’ll be serving two unique coffees via pourover, to be announced soon!

Remember this event is on a first come, first served basis! These coffees are extremely rare and most months SELL OUT by the early afternoon, so please plan accordingly!

This month’s featured roaster: LA CABRA COFFEE ROASTERS

About La Cabra:
This month's roaster is one we've had our eye on long before our store opened. La Cabra Coffee Roasters opened in Aarhus, Denmark in 2013. Their passion and outspokenness for sourcing the absolute best coffees out there and roasting them to accentuate lightness and brightness is evident in everything they do. We will be serving two African coffees which demonstrate a wide range of flavors - many one wouldn't expect to come from a cup of coffee. 

About Scandinavian Coffee:
Modern Scandinavian roasters are renowned for their careful, nuanced approach to roasting with the goal of highlighting the delicately complex attributes of each coffee. This typically lighter approach is benefited by access to the highest quality green coffee – a privilege enjoyed in Scandinavia for some time thanks to early advancements in sourcing.

Coffees for Scandinavian Saturday are sourced and distributed by Kaffebox, one of our favorite new monthly subscription services. We have partnered up with KaffeBox to offer an exclusive referral link which allows folks to try the service for 25% off the first month. Click here to automatically receive the discount: KaffeBox.no/superior_merch

TroyAsia Night Market
Oct
14
5:00 pm17:00

TroyAsia Night Market

Downtown Troy meets Asian Night Market! Strings of lights, paper lanterns, K-pop vibes and a bunch of local vendors serving up Asian street food + drink. Taste delicious Korean BBQ spin-offs by K-Plate and Sunhee’s Farm + Kitchen, street food by Red and Blue Asian Grill and Peck's Arcade, as well as Asia-inspired beverages by our crew here at SMCo! Come enjoy traditional Asian games, raffles, prizes, and more at this night-market style community block party taking place at the municipal parking lot on 4th Street.

SMCo Coffee School: Intro to Coffee Tasting
Oct
10
6:00 pm18:00

SMCo Coffee School: Intro to Coffee Tasting

On Monday, October 10th, Superior Merchandise Company kicks off its Fall 2016 season of educational coffee classes with Coffee School: Intro to Coffee Tasting.

Lead by SMCo's Director of Coffee Matthew Loiacono, the class will delve into a history of coffee, ideal growing conditions for coffee, general coffee region taste characteristics, how coffee professionals evaluate coffee, an intro to the SCAA taster's wheel and will include a tasting and discussion of three single origin coffees. The 90 minute class will be presented in a loose lecture-style format, interspersed with flash "taste and describe" breaks. 

Class size is limited to 10 and will fill up quickly. Along with printed notes, attendees will take home a sampling of coffee beans tasted at the class as well as a 33 Books Co. brand notebook to record future tasting notes. Attendees will also receive 10% off all store merchandise during the hours of the class. Tickets are $35.

CLICK HERE TO PURCHASE TICKETS!