Sip + Shop w/ Suarez Family Brewery + Objects 'n the Round
Dec
14
6:00 PM18:00

Sip + Shop w/ Suarez Family Brewery + Objects 'n the Round

Join us on December 14 for round three of our 2017 Holiday Sip + Shop series! Throughout the month of December we're partnering with some of favorite regional coffee roasters, brewers, artists and makers to offer free tastings and fun Pop-Ups to help make your holiday shopping season more enjoyable!

On Thursday, December 14th from 6-9pm, we'll be hosting Suarez Family Brewery and Christin Ripley of Catskill-based Objects 'n the Round for a fun Tasting Night / Pop-Up Shop collab event!

Artist/maker Christin Ripley, will be in the house with an assortment of her beautiful hand-dyed marbled objects including notebooks, pillows + cushions, t-shirts, socks, jewelry and more!

The Suarez crew will be up from Livingston, NY sampling two of their incredible beers: Bones Shirt, a black lager and Believe You Me, a hoppy pale ale brewed with galaxy + centennial. We'll also have a bunch of their stuff for sale in the Bottle Shop for you to gift your beer-lovin friends or to share at your holiday parties!

Come shop all of our new perfectly giftable goodies, catch a buzz + enjoy the coziest holiday vibes.

ABOUT OBJECTS 'N THE ROUND
www.instagram.com/objectsntheround/
Objects 'n the Round is a shop based out of Studio ‘n the Round, an art and design studio started by Christin Ripley in 2014. Ripley is originally from Florida, living in NYC since 2001, currently based in upstate New York. She received her BFA from the Cooper Union in 2005. Practicing techniques in sculpture, printmaking, marbling, sewing, woodworking, knotting, paper-making and bookbinding. All objects are designed, printed, and fabricated by Ripley in her Catskill studio.

ABOUT SUAREZ FAMILY BREWERY
www.suarezfamilybrewery.com/
A mom and pop production brewery specializing in ales of mixed fermentation, unfiltered lagers and other crispy little beers. Brewer owned and operated.

If you can't make it to this Sip + Shop good news is we will be having a ONE more this holiday season!

> Wed, December 20th with Yesfolk Tonics and Yiyi Mendoza Ceramics

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Scandinavian Saturday: The Barn
Dec
16
8:00 AM08:00

Scandinavian Saturday: The Barn

Join us on December 16th for Scandinavian Saturday! This is a special series featuring a different Scandinavian coffee roaster on the third Saturday of every month! We’re super excited to bring in some exceptional coffees which until now have not been available in the Capital Region.

This month’s featured roaster: THE BARN COFFEE ROASTERS, Berlin
This month's featured roaster doesn't hail from a Scandinavian country but is well-known for it's Scandinavian-inspired roast style. We are pleased to welcome two coffees from The Barn in Berlin, Germany!

About The Barn:
The Barn is extremely passionate about constantly improving their craft of roasting high quality single origin coffee. Farmer-focused and roast obsessed, we look forward to sharing The Barn's roasts of El Mirador from Huehuetenango in Guatemala and Nguguini from Kirinyaga in Kenya via  v60 pourover.

About Scandinavian Coffee:
Modern Scandinavian roasters are renowned for their careful, nuanced approach to roasting with the goal of highlighting the delicately complex attributes of each coffee. This typically lighter approach is benefited by access to the highest quality green coffee – a privilege enjoyed in Scandinavia for some time thanks to early advancements in sourcing.

Coffees for Scandinavian Saturday are sourced and distributed by Kaffebox, one of our favorite new monthly subscription services. We have partnered up with KaffeBox to offer an exclusive referral link which allows folks to try the service for 25% off the first month. Click here to automatically receive the discount: KaffeBox.no/superior_merch

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Sip + Shop w/ Yesfolk Tonics + Yiyi Mendoza
Dec
20
5:00 PM17:00

Sip + Shop w/ Yesfolk Tonics + Yiyi Mendoza

Join us on December 20 for the final rendition of our 2017 Holiday Sip + Shop series! On Wednesday, December 20th from 5-9pm, we'll be hosting the Capital Region's own Yesfolk Tonics and Yiyi Mendoza for a fun Tasting Night / Pop-Up Shop collab event!

The Yesfolk fam will be here serving up samples of some of their incredible barrel fermented beverages and if you like what you try we'll have drafts available to sip on as well as growlers to fill and take to all of your holiday gatherings

Ceramic artist (and one half of Yesfolk Tonics), Yiyi Mendoza, will also be in the house with a selection of her beautiful ceramic wares for sale! One of her handmade tumblers, mugs, planters or catch-all dishes would be a thoughtful gift for anyone on your list (or yourself!)

Come shop all of our new perfectly giftable goodies, sip on some fermented bevs + enjoy the coziest holiday vibes.

ABOUT YESFOLK
Yesfolk is a family run brewery in Troy, New York that makes craft tonic beverages using the best and most local ingredients they can get their hands on. All of their fermented tonics are brewed in natural materials like American oak and glass. They care deeply about making delicious and exciting beverages that feel good and play well with others.

ABOUT YIYI
Yiyi Mendoza is a ceramic artist native to California and currently based in Upstate New York. Her body of work includes several unique collections. All pieces are made by hand and in small batches. Expressions of spirituality, the Mojave desert, Egyptian culture and her Mexican ancestry are present in the clay through these forms.

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Sip + Shop w/ Graft Cider + Gleamer Studio
Dec
7
6:00 PM18:00

Sip + Shop w/ Graft Cider + Gleamer Studio

Join us on December 7 for round two of our 2017 Holiday Sip + Shop series! Throughout the month of December we'll be partnering with some of favorite regional coffee roasters, brewers, artists and makers to offer free tastings and fun Pop-Ups to help make your holiday shopping season more enjoyable!

On Thursday, December 7th from 6-9pm, we'll be hosting Hudson Valley-based Graft Cider and Gleamer Studio for a fun Tasting Night / Pop-Up Shop collab event!

The Graft crew will be here serving up samples of some of their super tasty and seriously unique wild yeast fermented ciders and if you like what you try we will have cans or drafts of everything for you to sip on while you shop or 4-packs to take home!

Textile artist, Katie Ford, will also be in the house with a huge assortment of her beautiful one-of-a-kind vintage wearable art pieces including unisex jackets, tops and accessories. Have a jacket or shirt you would like personalized? Gleamer will also be taking custom commissions on-site. Bring your garment and choose a one of a kind patch, to be appliqued and mailed back to you before Christmas.

Come shop all of our new perfectly giftable goodies, catch a buzz + enjoy the coziest holiday vibes.

ABOUT GRAFT CIDER
A contemporary wild yeast fermented cider maker located in Newburgh, NY from the founder/fermentologist of Millstone Cellars.

ABOUT GLEAMER STUDIO
Gleamer is run by mixed media + textile artist Katie Ford. It grew out of the desire to work towards a zero-waste studio practice and an interest in how mended and handmade garments infuse artful care into daily life. Using the remnants of textiles from her studio work, Katie creates original fabric compositions and incorporates them into quality vintage clothing. She is committed to intentionality, reuse, and one-of-a-kind making. 

If you can't make it to this Sip + Shop good news is we will be having a couple more throughout the holiday season!

> Wed, December 20th with Yesfolk Tonics and Yiyi Mendoza Ceramics

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Sip + Shop w/ Little Wolf Coffee
Dec
2
11:00 AM11:00

Sip + Shop w/ Little Wolf Coffee

Join us on December 2 to help kick off our 2017 Holiday Sip + Shop series! Throughout the month of December we'll be partnering with some of favorite regional coffee roasters, brewers, artists and makers to offer free tastings and fun Pop-Ups to help make your holiday shopping season more enjoyable!

One of the most exciting parts of our job here at SMCo is discovering new companies to share with our guests. It feels miraculous when we stumble upon anyone doing great work that connects with folks we are lucky enough to serve every day. One of our favorite discoveries this year was the folks at Little Wolf Coffee from Ipswich, MA. Not only is their coffee meticulously sourced and roasted but their branding is extremely welcoming and fun.

We are so excited to welcome Chris and Melissa, co-conspirators at Little Wolf on Saturday, December 2nd! They'll be here from 11am-3pm brewing samples of their newest coffee releases and bringing some of their adorable pooch-covered merch and retail bags along with them! Come shop all of our new perfectly giftable goodies, fuel up + enjoy the coziest holiday vibes.

If you can't make it to this Sip + Shop good news is we will be having a bunch more throughout the holiday season!

> Thu, December 7th with Graft Cider + Gleamer Studio
> Thu, December 13th with Objects 'n the Round
> Wed, December 20th with Yesfolk Tonics and Yiyi Mendoza Ceramics

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Scandinavian Saturday: Arctic Coffee
Nov
18
8:00 AM08:00

Scandinavian Saturday: Arctic Coffee

Join us on November 18 for Scandinavian Saturday! This is a special series featuring a different Scandinavian coffee roaster on the third Saturday of every month! We’re super excited to bring in some exceptional coffees which until now have not been available in the Capital Region.

This month’s featured roaster: Arctic Coffee! We will be serving up an Ethiopia Yirgacheffe and Colombia El Divino Niño via v60 pourover.

About Langøra:
Arctic Coffee is a small Nordic roaster from Vestfossen, Norway. Coming from a long line of coffee lovers, Petter Sjulstad was inspired to bring Arctic Coffee to life in 2016. The company follows the Nordic roasting traditions of meticulously-sourced, high quality green coffee roasted lightly to accentuate each bean's optimum flavor characteristics. 

About Scandinavian Coffee:
Modern Scandinavian roasters are renowned for their careful, nuanced approach to roasting with the goal of highlighting the delicately complex attributes of each coffee. This typically lighter approach is benefited by access to the highest quality green coffee – a privilege enjoyed in Scandinavia for some time thanks to early advancements in sourcing.

Coffees for Scandinavian Saturday are sourced and distributed by Kaffebox, one of our favorite new monthly subscription services. We have partnered up with KaffeBox to offer an exclusive referral link which allows folks to try the service for 25% off the first month. Click here to automatically receive the discount: KaffeBox.no/superior_merch

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Troy Night Out: PIES + PINTS
Oct
27
6:00 PM18:00

Troy Night Out: PIES + PINTS

Join us on this month's Troy Night Out, Friday October 27th from 6-9pm for PIES + PINTS with Smith's Orchard Bake Shop and Common Roots Brewing!

Smith's Orchard Bake Shop out of Ballston Spa, NY will be in the house serving up their most seasonal pies by the slice as well as mini pies for you to take home and enjoy!

Common Roots Brewing Company from South Glensfalls, NY will also be joining us with a selection of Fall-friendly beers that are guarentted to perfectly wash down that pie!

Come hang on the patio and get cozy with us! Full menus of pie + beer options to be posted soon. :)

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Scandinavian Saturday: Langøra Kaffe
Oct
21
8:00 AM08:00

Scandinavian Saturday: Langøra Kaffe

Join us on October 21 for Scandinavian Saturday! This is a special series featuring a different Scandinavian coffee roaster on the third Saturday of every month! We’re super excited to bring in some exceptional coffees which until now have not been available in the Capital Region.

This month’s featured roaster: Langøra Kaffebrenneri! We will be serving up an Ethiopia Burtukaana Natural and Burundi Buziraguhindwa via v60 pourover.

About Langøra:
This month's featured Scandinavian roaster is Langøra Kaffebrenneri from the small municipality of Stjørdal in Norway. Their entire operation exists planted on idyllic land in a tiny traditional red "stabbur" or storehouse. Langøra is supremely charming on the outside but equally invested in sourcing the highest quality green coffee and roasting to the coffee's fullest potential.

About Scandinavian Coffee:
Modern Scandinavian roasters are renowned for their careful, nuanced approach to roasting with the goal of highlighting the delicately complex attributes of each coffee. This typically lighter approach is benefited by access to the highest quality green coffee – a privilege enjoyed in Scandinavia for some time thanks to early advancements in sourcing.

Coffees for Scandinavian Saturday are sourced and distributed by Kaffebox, one of our favorite new monthly subscription services. We have partnered up with KaffeBox to offer an exclusive referral link which allows folks to try the service for 25% off the first month. Click here to automatically receive the discount: KaffeBox.no/superior_merch

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Harvest Boogie at SMCo.
Oct
13
5:00 PM17:00

Harvest Boogie at SMCo.

Join us Friday the 13th of October on the back patio of Superior Merchandise Co. for HARVEST BOOGIE, a seasonal sip + snack with our talented friends from Shacksbury Cider and Collard City Growers! There will be food + bevs galore, festive tablescapes, crunchy leaves, spooky tunes and fun for the whole dang family! 

Azuré and Christian of Collard City Growers, the Sanctuary for Independent Media's food forest in North Troy, will be slinging harvest bowls composed of seasonal, locally-sourced ingredients. Join them to geek out on food access, conscious eating, and environmental art. All food proceeds will be donated to construction of their outdoor, in-garden kitchen! 

Alex Consalvo from Vermont-based Shacksbury Cider will be in the house sampling a varity of their complex, natural ciders to warm your bones on a chilly Autumn evening!

Put on your coziest sweater and join us, won't you?

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Wednesday Night Vinyl Club
Oct
4
6:00 PM18:00

Wednesday Night Vinyl Club

Join us Wednesday, October 4th for this month's Vinyl Club meet up! We guarantee hot tunes, cold beer, friendly company, free snacks and fun giveaways! Come hang on the patio + make some new friends. :)

————————–——————-

The first Wednesday of every month from 6-10pm we will be spinning vinyl and slinging beers like it’s our job (lucky for us it totally is). Here’s how it works: YOU bring your fav records and WE spin them on my grandpas old record player (first come, first play). The number of people that show up will determine if we play select songs or a whole side of an album. We will have BEER SPECIALS all night, plus full coffee service, snacks + GIVEAWAYS!

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TNO Pop Up w/ Conlin Studios
Sep
29
6:00 PM18:00

TNO Pop Up w/ Conlin Studios

Join us Friday, September 29th from 6-9pm for this month's Troy Night Out as Conlin Studios Pops-Up on the back patio!

Our good friend and sign painter / artist / designer / hand-letterer extraordinaire, Michael Conlin will be set up live screen printing a limited run of brand new hand-lettered Superior Merchandise Co. tees in collaboration with Screen Designs Inc.

Prints of his work will also be available courtesy of Mohawk Paper, printed by Pepper Spray Press.

Coffee, beer, art, music, snacks, friends, fun - what more could you possible ask for on a Friday night!?

ABOUT THE ARTIST
Michael Conlin is an Albany, NY based commercial artist. He grew up on Long Island, where his proximity to New York City allowed him to experience street art and murals first hand. Conlin Studios is a creative shop that offers services in sign painting, lettering, design, illustration and murals. From the open sign on the door to the custom murals on the walls, today Michael’s work can be found inside and outside businesses across the state of New York.

conlinstudios.com/

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An Ambient Evening at SMCo.
Sep
27
7:30 PM19:30

An Ambient Evening at SMCo.

Come to Superior Merchandise for a relaxing evening of ambient music. The show is free, but we will be taking donations for Houston Food Bank for Hurricane Harvey relief. Music will start at 7:30 and be taking place on the back patio, weather permitting!

CASUAL DECAY
Experiments in granular sampling, modular synthesis and pseudo-random melody generation. Probably not as danceable as last time. Hometown show before a lil weekend tour. 
https://soundcloud.com/casual_decay

ER YAN
FKA Eest Coast, AKA White China. Ambient / Drone / Tonal Music. Rose is seriously one of my favorite producers in Albany, don’t miss it!
https://myfriendsareinaband.bandcamp.com/

ROADCUT
"A noisy ambient audiovisual excavation of subterranean geology." The first time Patrick and I played together was at his wonderful CAVE MUSIC series, in an actual cave. 
https://roadcut.bandcamp.com/

+1 TBA

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Drive Me Home Please / Anastasia Lasky / Utah / Pinesheets at SMCo.
Sep
20
7:00 PM19:00

Drive Me Home Please / Anastasia Lasky / Utah / Pinesheets at SMCo.

Come by and enjoy some great music on a nice Autumn evening. Coffee, beer + hugs all available.

Drive Me Home Please (NY)
https://drivemehomeplease.bandcamp.com/
Sad beauty from Rochester

Anastasia Lasky (NJ) mem. of Rita Fishbone
https://soundcloud.com/anastasia-lasky
Folk guitar stylings and ukele songs with an unconventional sound

Utah (Erik Savage)
utahusa.bandcamp.com
I dunno lol

Pinesheets
https://pinesheets.bandcamp.com/
Will only be performing the old hits

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Back Patio Flower Crown Party
Sep
18
6:00 PM18:00

Back Patio Flower Crown Party

Flower Scout and SMCo present another of their famous Flower Crown Parties, and cordially invite you + all of your friends to join us!

Spend a summer evening on the flower-filled Superior Merch patio, sip on some rosé or lemonade, and learn how to make your very own floral crown. Colie of Flower Scout will provide materials, tools, and knowledge. You just bring your noggin and your friends (oh, and maybe lipstick for those selfies you'll be taking). Each participant gets one polaroid photo of themself to take home!

Included with this class: materials to make one gorgeous flower crown, free rosé or lemonade, light snacks, one polaroid photograph to keep, access to our super cute antique chalkboard photo booth, and a 10% discount off all SMCo. merchandise (discount during workshop hours only).

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Helen of Troy Pub Crawl
Sep
11
6:00 PM18:00

Helen of Troy Pub Crawl

To celebrate Troy Craft Beer Week, guys from around the Troy craft beer scene got together and did the only thing necessary for Troy Craft Beer Week; THEY BREWED BEER!

Thanks to Dan Cramer + Lee MacCrea from Brown's Brewing Company, David Gardell + Nuzzy Nuzzolilo from The Ruck, and Kevin Mullen + Jamie Caligure from Rare Form Brewing Company we have our very own Troy Craft Beer Week Beer!

It's called Helen of Troy and it is a Hoppy Blonde Ale!

To celebrate the release of the brew, a pub crawl with be hosted on Monday, September 11th, involving all the places that will be carrying the TCBW brew, including:

The Ruck
Superior Merchandise Co.
Browns Brewing Co.
Rare Form Brewing Co.

...Stay tuned for more places + times the crawl will stop!

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Pop-Up Vintage Mini Market
Sep
9
11:00 AM11:00

Pop-Up Vintage Mini Market

Join us Saturday, September 9th for a one-day-only Vintage Mini Market! We've rounded up some of the best local vintage connoisseurs including Heavy Grit Vintage, Augusta Anne Vintage, JessJamesJake and more! They'll be set up on the patio with a thoughtfully curated selection of clothing, accessories and home goods for you to shop to your hearts content. Bring your friends, grab a coffee (or beer) and enjoy a lovely afternoon full of perfect paper-thin tshirts, fancy floral dresses and old timey goodies galore!

Card readers available, but ca$h is king.

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Wednesday Night Vinyl Club
Sep
6
6:00 PM18:00

Wednesday Night Vinyl Club

Join us Wednesday, September 6th for this month's Vinyl Club meet up! We guarantee hot tunes, cold beer, friendly company, free snacks and fun giveaways! Come hang on the patio + make some new friends. :)

————————–——————-

The first Wednesday of every month from 6-10pm we will be spinning vinyl and slinging beers like it’s our job (lucky for us it totally is). Here’s how it works: YOU bring your fav records and WE spin them on my grandpas old record player (first come, first play). The number of people that show up will determine if we play select songs or a whole side of an album. We will have BEER SPECIALS all night, plus full coffee service, snacks + GIVEAWAYS!

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SMCo Two Year Celebration!
Sep
2
8:00 AM08:00

SMCo Two Year Celebration!

Mark your calendars - your favorite fourth street hang out is celebrating it's second birthday!!! HOLY CRAP! We have a lot of fun stuff in the works and will update this event as details are ironed out.

SO FAR:
> Coffee bar takeover with Copenhagen-based The Coffee Collective
Rare Form Brewing Company beers flowing on the back patio
> Snacks + tasty fermented bevs from TONICO
> Hugs, smiles, happy tears
> FOOD
> Live tunes from The Rechorduroys, Boy Rex and Others

More info coming soon!!!

XO

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Roaster Takeover w/ Coffee Collective
Sep
2
to Sep 9

Roaster Takeover w/ Coffee Collective

Join us on Saturday, September 2nd as we kick off our second Roaster Takeover, this time with Copenhagen-based roaster Coffee Collective. Similar to beer tap takeovers, our Roaster Takeover series takes an immersive look at a roaster we admire from around the globe. Coffees from our featured roaster to be prepared across our entire brewing capability as batch brew, flash iced coffee, espresso, pourovers and retail packages. 

Coffee Collective began in 2007 with four Danish coffee professionals dreaming of a business that highlights the link between farmer, roaster and barista unified to create memorable coffee experiences for their guests, in turn driving money back to the folks who grew the coffee that is consumed. We are extremely impressed by their DirectTrade model which commits to pay farmers at least 25% more than FairTrade and requires the company to visit their farmer partners each year. Coffee Collective's commitment to next-level transparency is evident in their placement of the price paid to each farmer on the front of each retail coffee bag. 

Coffee Collective's offerings will be served at SMCo. starting at 8am on Saturday, September 2nd. Supplies on these coffees are limited so stop in and try them while you can! 

COFFEE MENU
Batch // El Desarollo - Colombia
Pourover // Finca Buena Vista - Bolivia
Pourover // Halo - Ethiopia
Pourover // Kieni - Kenya
Espresso // Espresso 2 (Brazil 66%, Colombia 34%)
Retail // Espresso 2, Bolivia, Ethiopia, Kenya

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COFFEE + CREAM: Ice Cream Floats and Affogatos
Aug
25
6:00 PM18:00

COFFEE + CREAM: Ice Cream Floats and Affogatos

Join us for Troy Night Out on Friday, August 25th as we celebrate the end of sweet summertime with COFFEE + CREAM: An Evening of Ice Cream Floats and Affogatos!

Old school ice cream parlor meets modern specialty coffee shop as our baristas serve up an awesome line up of fancy ice cream floats, affogatos and more using SMCo. coffee and ice cream from the one and only Battenkill Valley Creamery! Non-dairy options will be available too.

Craft beer + wine will be flowing as usual!

See you there :)

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Scandinavian Saturday @ SMCo.
Aug
19
8:00 AM08:00

Scandinavian Saturday @ SMCo.

Join us on August 19th for Scandinavian Saturday! This is a special series featuring a different Scandinavian coffee roaster on the third Saturday of every month. We’re super excited to bring in some exceptional coffees which until now have not been available in the Capital Region.

This month’s featured roaster is JACU COFFEEWe'll be serving up two coffees from Jacu via v60 pourover, a Kenya and an El Salvador.

About Jacu:
This month's featured Scandinavian Saturday roaster is Jacu Coffee from Alesund, Norway. Started by three friends in 2011, the roasting company is named for the jacu - a bird that is known for eating only the highest quality cherries from coffee shrubs in producing origins. They use this inspiration in selecting only the highest quality green coffee they can find. Look forward to trying a single farm coffee from Costa Rica and a multiple farmer coffee from Kenya. 

About Scandinavian Coffee:
Modern Scandinavian roasters are renowned for their careful, nuanced approach to roasting with the goal of highlighting the delicately complex attributes of each coffee. This typically lighter approach is benefited by access to the highest quality green coffee – a privilege enjoyed in Scandinavia for some time thanks to early advancements in sourcing.

Coffees for Scandinavian Saturday are sourced and distributed by Kaffebox, one of our favorite new monthly subscription services. We have partnered up with KaffeBox to offer an exclusive referral link which allows folks to try the service for 25% off the first month. Click here to automatically receive the discount: KaffeBox.no/superior_merch

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TNO Pop-Up w/ City Beer Hall + Hudson Valley Brewery
Jul
28
6:00 PM18:00

TNO Pop-Up w/ City Beer Hall + Hudson Valley Brewery

Join us Friday, July 28 from 6-9pm for an incredible Troy Night Out Pop-Up Brunch featuring some of the best food and drink around! 

Our friends from THE CITY BEER HALL in Albany will be set up on the back patio serving up a super tasty mexican-inspired brunch menu full of sweet, savory, meat and veggies options - there will be a little bit of something delicious for everyone!

Founder of Beacon, NY based HUDSON VALLEY BREWING, John-Anthony Gargiulo will also be in the house as we serve an assortment of their coveted brews - both sour and hoppy options will be available!

This is a one-time only collab event you absoloutly don't want to miss! Get here early as seating is limited and we will probably sell out / kick kegs!

* Full food and beer menus to be posted soon *

(Illustration by Evan M Cohen)

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Scandinavian Saturday @ SMCo.
Jul
22
8:00 PM20:00

Scandinavian Saturday @ SMCo.

This month's featured roaster is Coffea Circulor, a progressive, multi-award winning coffee roastery and research lab who are helping coffee growers by telling stories that matter and in turn enriching people with a better understanding of a product’s lifecycle and consequences of the choices made in the daily life. Initially, their coffee was roasted in a lighthouse island named Store Torungen located on the south coast of Norway, but they have since moved inland to the city of Arendal.

We are excited to feature coffees from Ethiopia and Colombia roasted by Coffea Circulor!

About Scandinavian Coffee:
Modern Scandinavian roasters are renowned for their careful, nuanced approach to roasting with the goal of highlighting the delicately complex attributes of each coffee. This typically lighter approach is benefited by access to the highest quality green coffee – a privilege enjoyed in Scandinavia for some time thanks to early advancements in sourcing.

Coffees for Scandinavian Saturday are sourced and distributed by Kaffebox, one of our favorite new monthly subscription services. We have partnered up with KaffeBox to offer an exclusive referral link which allows folks to try the service for 25% off the first month. Click here to automatically receive the discount: KaffeBox.no/superior_merch

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Coffee Bar Pop-Up at Brunette
Jul
22
9:00 AM09:00

Coffee Bar Pop-Up at Brunette

We're bringing our show on the road for another super fun Coffee Bar Pop-Up with our friends at Brunette Wine Bar in Kingston, NY!

Spend the morning with us and welcome Felicity and Matthew from SMCo as they take over Brunette's magical marble-topped bar to serve coffee, breakfast burritos and a special selection of goods from the best shop in Troy.

Brunette x SMCo Coffee Bar Pop Up
Saturday, July 22
9am - 2pm

About Brunette
Brunette is a wine bar located in the Waterfront district of downtown Kingston, NY where natural wines, craft beer, savory small plates, and a true love for pink prevail.
brunettewinebar.com

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Greet Death / Mover Shaker / Casual Decay @ SMCo.
Jul
21
7:00 PM19:00

Greet Death / Mover Shaker / Casual Decay @ SMCo.

All ages show on the back porch at Superior Merchandise Co! Featuring two great punk bands on tour from Michigan. $5 Suggested Donation.

Mover Shaker
Twinkly, Mathy, sometimes Dance-y Emo from Detroit. FFO: Tiny Moving Parts, Dismemberment Plan, Cap’n Jazz.
https://movershaker.bandcamp.com/

Greet Death
Shoegaze / Slowcore from Flint, Michigan. They have a new album out this month that rips. FFO: Cloakroom, Nothing, Smashing Pumpkins.
https://greetdeath.bandcamp.com

Casual Decay
Rare appearance of Jon Nasrallah's solo project! Ambient / Electronic. Get there early or you’ll miss it. 
https://soundcloud.com/casual_decay

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Back Patio Flower Crown Party
Jul
19
6:00 PM18:00

Back Patio Flower Crown Party

Flower Scout and SMCo present another of their famous Flower Crown Parties, and cordially invite you + all of your friends to join us!

Spend a summer evening on the flower-filled Superior Merch patio, sip on some rosé or lemonade, and learn how to make your very own floral crown. Colie of Flower Scout will provide materials, tools, and knowledge. You just bring your noggin and your friends (oh, and maybe lipstick for those selfies you'll be taking). Each participant gets one polaroid photo of themself to take home!

Included with this class: materials to make one gorgeous flower crown, free rosé or lemonade, light snacks, one polaroid photograph to keep, access to our super cute antique chalkboard photo booth, and a 10% discount off all SMCo. merchandise (discount during workshop hours only).

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Wine Bar Pop-Up with Brunette
Jul
12
5:00 PM17:00

Wine Bar Pop-Up with Brunette

We are super excited to be bringing a little bit of the prettiest wine bar ever to Troy town for a magical evening of food, drink + good company! Join us for the Brunette Wine Bar Pop-Up at Superior Merchandise Company on Wednesday, July 12th. 

Jamie and Tracy will be slinging a special selection of natural wines and fancy hot dogs as they take over our bar for the night! 

SMCo x Brunette Wine Bar Pop Up
Wednesday, July 12
5pm - 10pm

About Brunette
Brunette is a wine bar located in the Waterfront district of downtown Kingston, NY where natural wines, craft beer, savory small plates, and a true love for pink prevail.
brunettewinebar.com/

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Peter Piek / Amanda Rogers / Birds of the Northeast at SMCo.
Jul
7
7:30 PM19:30

Peter Piek / Amanda Rogers / Birds of the Northeast at SMCo.

Join us for a fun Friday night of live music on the back patio! Coffee, beer, friends, tunes - what more do you need?

BIRDS OF THE NORTHEAST > birdsofthenortheast.bandcamp.com
Birds of the Northeast is the solo project of singer/songwriter Patrick Grace. During an especially harsh winter in the upstate NY region, Patrick took to writing and recording in his basement. After the long winter had passed, he surfaced with a full album's worth of material. The self titled debut album is out now on iTunes, Spotify, and many other digital stores.

AMANDA ROGERS > amandaspiano.bandcamp.com
"Sounds a female hybrid of Elliott Smith, John Lennon, and Neil Young - An old soul singing from a sincere and untamed place in her heart."

PETER PIEK > peterpiek.bandcamp.com
A pop musician + artist from Leipzig, Germany

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Sam Moss / Ben Morey / Zan Strumfeld at SMCo.
Jun
13
7:00 PM19:00

Sam Moss / Ben Morey / Zan Strumfeld at SMCo.

Join us on Tuesday, June 13 at 7pm for an enjoyable evening of low key tunes, back patio hangs, cold beer and good company! Sam Moss, hailing from Boston and Rochester-based Ben Morey, along with local Troy gal Zan Strumfeld will be serenading is into the summer. 

SAM MOSS is a Boston based musician. His work rambles through various offshoots of Americana, from original and interpreted folk songs, to pastoral and occasionally jagged instrumental guitar. In 2016 he released Fable, his ninth solo album. He is the recipient of fellowships from the MacDowell Colony and Marble House Project, and his work has been featured in NPR, Paste, and Daytrotter, among others.
sammoss.net
sammoss.bandcamp.com

BEN MOREY is a songwriter living in Rochester, NY
benmorey.bandcamp.com

ZAN STRUMFELD is a Troy-based musician. She has carved her own niche of lullabies for the lonely, anthems for the revivalists, and ballads for the hopeful. Her music has been featured on Exit 97.7, 88.3 The Saint, and WHRW 90.5, and was listed on UK’s Independent Music News’ “Top 50 Independent/Unsigned Folk Acts.” 
www.facebook.com/zanstrumfeldmusic
zanstrumfeld.bandcamp.com

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Wednesday Night Vinyl Club
Jun
7
6:00 PM18:00

Wednesday Night Vinyl Club

Join us Wednesday, June 7th for this month's Vinyl Club meet up! We guarantee hot tunes, cold beer, friendly company, free snacks and fun giveaways! Come hang on the patio + make some new friends. :)

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The first Wednesday of every month from 6-10pm we will be spinning vinyl and slinging beers like it’s our job (lucky for us it totally is). Here’s how it works: YOU bring your fav records and WE spin them on my grandpas old record player (first come, first play). The number of people that show up will determine if we play select songs or a whole side of an album. We will have BEER SPECIALS all night, plus full coffee service, snacks + GIVEAWAYS!

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SMCo Coffee School: Intro to Home Roasting
Jun
5
6:00 PM18:00

SMCo Coffee School: Intro to Home Roasting

Roasting coffee at home is easier than one might think. We at Superior Merchandise Company would like to show you how easy it is to achieve reasonable results with minimal equipment.

Using both a very DIY coffee roasting method and a small machine built for home roasting, Director of Coffee Matthew Loiacono will demonstrate the basics of coffee roasting for class attendees. Tasting and discussion will center on questions from the class so come armed with any mysteries you want solved. 

Class will be held on SMCo.'s back patio and is weather dependent. Please note the rain date for this class will be June 12th from 6-8pm!

Class size is limited to 10 and will fill up quickly. Attendees will take home printed class notes and also receive 10% off all store merchandise during the hours of the class.

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Troy Night Out with Graft Cider
May
26
6:00 PM18:00

Troy Night Out with Graft Cider

Join us for Troy Night Out - Friday, May 26 from 6-9pm for a fun evening with Graft Cider from Newburgh, NY! Their whole crew will be here serving up samples of some of their super tasty and seriously unique wild yeast fermented ciders and if you like what you try we will have cans, bottles or drafts of everything for you to sip on our lovely back patio.

We will also have some snacks available from our friends at Collard City Growers!

Graft Cider Offerings:

GREEN IS GOLD - A bright and citrusy cider generously dry hopped with a blend of C hops Citra, Cascade, and Centennial.

COMES AND GOSE - A homage to the old world gose aged on corriander and bitter orange peel and fermented with wild yeast.

PEACE OFFERING - A gose style cider aged on sumac, rose hips, and sorrel. Tastes likes a blend of fruit punch and rose!

EDGE OF NOWHERE - A wild yeast fermented cider refermented with Apricots and Orange Blossom Honey, dry hopped with Vic Secret & Citra.

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Solid Sound x SMCo Documentary Screening
May
25
8:00 PM20:00

Solid Sound x SMCo Documentary Screening

Join us Thursday, May 25th in celebrating Solid Sound Festival, Wilco's music & arts festival that takes place every other year at MASS MoCA in The Berkshires, with a back patio screening of Brendan Canty (of Fugazi) and Christoph Green's documentary film 'Every Other Summer'. Shot in 2013 and featuring performances by Wilco, Neko Case, Yo La Tengo, The Dream Syndicate, Lucius, Foxygen, Sam Amidon and Troy local, Sean Rowe, as well as appearances from Reggie Watts, John Hodgman, Jen Kirkman and others, 'Every Other Summer' also offers a glimpse into the making of a festival and the positive impact it's presence can have on a small, struggling rust belt community. 

The evening will also include * T I C K E T * G I V E A W A Y S * to this year's festival (June 23-25), other prizes, and of course a full line up of our usual coffee, beer and snacks! 

This event is F R E E to attend, see you there! :)

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